Xobni in TechCrunch

Xobni was featured as part of a recent TechCrunch article on Y Combinator funded companies.  Nine companies from this past summer’s funding round were listed along with a short description of the products.

In Guy Kawasaki’s book, “Art of the Start,” he discusses two rules for naming a company.  First, make it easy to pronounce.  Second, choose a name whose first letter is high in the alphabet.  We failed miserably at obeying the first rule.  How do you pronounce Xobni?  But people never seem to forget “inbox backwards.”

Our name also violates the second rule.   This violation came to roost with the TechCrunch article.  We were last on the list but we still saw significant traffic, and we had a lot of people sign up on our beta.  (If you haven’t done so, sign up for the beta and be the first to know about the launch of our product.)

Nick Gonzales of TechCrunch told us that he was inspired to do this piece because of the recenty acquisition of Reddit by Conde Nast.  We haven’t yet mentioned this great news on our blog.  We want to officially congratulate them!  We already have Steve out here in San Francisco with us, and we are looking forward to getting the rest of the Reddit crew out here soon.

2 Responses to “Xobni in TechCrunch”


  1. 1 Steve Nathan November 12, 2006 at 10:20 pm

    While I agree in general with what Guys says, at the end of the day how much traction your brand/product/company name gets is down to how passionate your users are about using your product. Who would have ever thought names like Xerox, McDonalds, Qantas etc would become household names in their markets.
    At the end of the day when I tried to recall your websites name today it wasn’t hard and the Inbox backwards thing works.

  2. 2 JR December 5, 2006 at 1:26 pm

    Guys, I wish you luck in what you are doing! I am sure you will release a terrific product, but I have to complain about the frequency of posts on this blog 🙂


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About Xobni

Xobni’s contact management products offer lightning fast email search and organization of your inbox, as well as an innovative and comprehensive address book for the mobile device.

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