Archive for February, 2007

SalesGenie: Why big companies suck and startups should beat them

A thirty second Super Bowl commercial this year cost $2.5 million. This is a big investment for a company of any size. Salesgenie.com made the investment this year. I’m not going to comment on the merits of fire hose advertising strategies; I never studied advertising. I’m also not going to discuss the poor production quality of their commercial; I’m not an expert in such things. I’m not even going to comment that their business is based on spam. Wait, I just did.

What I will say is that if you spend $2.5 million on a commercial, for god’s sake spend a few dollars on testing your website for cross browser compatibility!

 

In Internet Explorer

In Firefox

In contrast, GoDaddy.com made a smarter commercial. Did you catch a glimpse of Kevin Rose in the room with the raging marketing party? At least one person did, and quickly posted a link to the video and a comment to Digg. GoDaddy counted on this. (Kevin Rose is the founder of Digg.com.)

GoDaddy never made it to Digg’s front page based on their boring business. But they are on Digg’s front page now. Brilliant! Oh, and GoDaddy’s website works in Firefox.


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