Xobni Joins Facebook Connect Partner Launch at F8 Conference

As many of you saw (we know because usage has been crazy!), we recently announced a deal with LinkedIn where you can seamlessly receive important information and photos of your contacts directly into your Xobni sidebar. Our mission is to help our users get the information they need right into the inbox.

Today, we’ve expanded on that effort. We’ve been working with Facebook and are announcing today that we are among the first participants in Facebook Connect, which brings Facebook profile information right into the Xobni sidebar. Once implemented, Xobni will be leveraging Facebook’s massive global user base and development platform to automatically show your contacts’ Facebook profile pictures, status, recent photos, mutual friends, location and online presence inside Xobni. Now that is a handy use of your social graph!

This integration speaks to the ever-increasing importance of social networking data and Facebook’s prominence in the space with over 70 million users around the world. The Xobni sidebar in Outlook will display public data from Facebook profiles and will also offer the user an option to sign into their Facebook account through Xobni and view private data like photos and status messages for their Facebook friends. By leveraging the profiles of Facebook users, Xobni provides greater context around emails by seamlessly informing you of what else is going on in your contacts’ lives.

Facebook has become a killer social app for tens of millions of people, serving as a new kind of address book for keeping track of contacts. A recent Washington Post article on the future of address books spoke about Facebook, LinkedIn, and the value of the data trapped in social networks. The article also spoke about how Xobni is advancing the address book for email: “The best you can get is a free plug-in for Outlook called Xobni.” We believe that combining data from social networks like Facebook with Xobni will make us all better at personal and professional relationship management.

We’ll be sure to announce here on our blog, to our mailing list, and in our forums when Xobni with Facebook integration is available. To signup for this and future announcements, please do so on our download page (look for the “Keep in Touch” box where you can type in your email).

8 Responses to “Xobni Joins Facebook Connect Partner Launch at F8 Conference”

  1. 1 Hardeep Singh dang July 25, 2008 at 8:03 am

    Its good to see that Xobni realized that facebook integration is important and no one can deny that facebook has the biggest userbase today, but I am surprised that Xobni never evolved outside Outlook. Whats the reason that you gys have just focused on Outlook. I mean I still remember since the day Xobni was in private beta, you guys had this poll on your webpage “what other email clients would you like Xbni to support?”

    What happened to that people?

    what about Thunderbird?
    Apple mail and stuff?

    Why just Outlook?

  2. 2 reinhard August 27, 2008 at 7:34 am

    i am sure that there are webservices to link the profile datas from Xing! —

  3. 3 Natalie April 14, 2009 at 10:33 pm

    Hello… I am not so sure about teh facbook/outlook connection. Now when I click on an email from one of my colleagues (who I am not ‘friends’ with on facebook), I see all of his facebook photo’s. Some of which I am sure he would rather not share with all of his colleagues.

    How can you secure this?


  1. 1 Simple Complexity » Blog Archive » Xobni: A Whole New Look for your Outlook Inbox Trackback on July 30, 2008 at 4:47 pm
  2. 2 Building the next Xobni | DavidCrow.ca Trackback on August 20, 2008 at 5:04 pm
  3. 3 10 Great Implementations of Facebook Connect Trackback on January 12, 2009 at 1:30 pm
  4. 4 10 Great Implementations of Facebook Connect | Webtrendblog.com Trackback on January 12, 2009 at 8:13 pm
  5. 5 Shane Ahern’s Weblog » Blog Archive » links for 2009-07-24 Trackback on July 24, 2009 at 12:06 pm

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Xobni’s contact management products offer lightning fast email search and organization of your inbox, as well as an innovative and comprehensive address book for the mobile device.


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