Xobni Facebook Feeds – Don't Stop 'Til You Get Enough

I was pretty shocked to learn that Michael Jackson died yesterday. I was even more shocked by how I found out about it.

I was searching for Nicole’s email address in Outlook when I came across her status on my Xobni Facebook feed. There it was. avnet

R.I.P., MJ.

I check the news every day, multiple times a day and yet, increasingly, email and social networking sites are becoming an equally important source of information. This is true of pop-culture updates and also more “important news”. (Although, Michael Jackson’s death is certainly important news to me!)

News travels fast these days and we have greater access to more information. Social networking sites have made this true of personal information, as well.

As the line between one’s professional life and personal life becomes increasingly blurred, the personal lives of professional contacts might just become another source of “news”.

Perhaps we’re already moving towards a culture in which we expect people who we know professionally to be aware of what was previously considered personal information.

Cultivating information through Xobni’s Facebook feed, we can learn things that might benefit us professionally. Xobni creates a link between Outlook and Facebook. This can reveal important personal information about your contacts.

Perhaps there’s a client who you haven’t reached out to in a while. Viewing their Facebook status through Xobni you might learn that they just had a baby or went on a trip to Africa. You’ve just unveiled personal information that provides something to discuss other than work when you send that long overdue email or pick up the phone and give your client a ring.

Utilizing this Xobni feature is a valuable tool for professionals living in an age of online social networking. And, if your professional contacts happen to keep tabs on celebrity gossip, their Facebook feeds might also provide a nice break during a hectic day.

3 Responses to “Xobni Facebook Feeds – Don't Stop 'Til You Get Enough”


  1. 1 Jill Roberts June 26, 2009 at 5:29 pm

    Advertising your product based on someone’s death is pretty morbid, don’t you think?

  2. 2 Matt June 26, 2009 at 7:45 pm

    Kayla is commenting on the way in which our social networks have become more efficient at spreading news than traditional media outlets. Yesterday’s tragic event simply exposed this as an even greater truth. Kayla discovered yesterday’s news while using Xobni.

  3. 3 Jeff Gautier October 29, 2009 at 7:28 pm

    I would just tell about a short story that drove a colleague of mine to stop being my “friend” on Facebook; I wanted to celebrate my brand new graduate and opened a bottle of champagne. As it was by the end of an office meeting, I proposed to my colleague to stay and having a drink with us.
    He replied “I never drink alcohol…”, and stupidly, I replied “so, have a look on my Xobni side bar, where his face was coming from Facebook: he was shot with 2 bottles of Smirnoff ice in his hands and 2 straws in his noose 🙂
    The day after, he rejected our “friendship” on Facebook… sad ! 🙂


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Xobni’s contact management products offer lightning fast email search and organization of your inbox, as well as an innovative and comprehensive address book for the mobile device.

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