BlackBerry Love

by Terra


So… we knew what we were doing was cool stuff, but we were thrilled that you do too!  The attention received around the world for the launch of our first mobile product last week was awesome.  From coverage in business outlets (Wall Street Journal, New York Times) to product reviews on top tech sites (CNET and CIO Magazine) and lots of love from mobile and BlackBerry blogs (CrackBerry, BlackBerry Cool, BerryReview), we feel we got a good start on getting the word out about our BlackBerry product and the Xobni One service, and are thrilled with the business received as a result!

Please allow us a tad bit of chest-beating…

  • “If you use a PC, Microsoft Outlook and a BlackBerry, Xobni offers a smart solution for automatically organizing all of your contacts into one place and allows for your contacts to be stored somewhere other than just in Outlook or just on your mobile device.” – Wall Street Journal, Katie Boehret
  • “If you’re one of the many BlackBerry-toting hot shots who fret about the fastest, least laborious way to get their work contacts onto their phones, I have an answer for you. Or rather, Xobni does…” – Jessica Dolcourt, CNET
  • “In my opinion Xobni is one of the few “absolutely must have” apps for BlackBerry.” –, Adam Zeis
  • “It’s a pretty exciting app. It works well and it saved me on several occasions when trying to reach people.” – Katie Boehret, Wall Street Journal (video)
  • “You may never use your BlackBerry contacts application, or address book, in the same way again. I know I won’t. As long as the new Xobni for BlackBerry application is available, that is.” – CIO Magazine/IDG Sites – Al Sacco
  • “Instead of a traditional alphabetical list (the alphabet is so uncool these days), Xobni for BlackBerry scours through your emails, text messages, phone calls, and other communication to create a new contact list in order of importance.” – FastCompany, Dan Nosowitz
  • “With advancements like this from companies like Xobni, it’s comforting to know that the technology to merge address books and create rich profiles for my contacts is finally coming of age.” – ZDNet, Sam Diaz
  • “Xobni One is a way to sync your desktop and mobile contacts. If you use Outlook on your desktop at work, but Gmail on your Blackberry, Xobni One reconciles the two. And when you leave your job, your contacts stay with you.” – TechCrunch, Eric Shoenfeld
  • “If you’ve ever found yourself scrabbling back through your BlackBerry inbox for the address of someone you know for a fact you emailed once in 2008, then the newly-launched Xobni for BlackBerry may be just what you need.” –  Recombu, Kate Solomon (UK)
  • “The new software will give BlackBerry users the ability to better manage and maintain their address book information by taking advantage of the program’s automatic indexing, profiling and ranking capabilities,” – V3, Dan Worth (UK)

As much as we love this media attention, we love even more to see the product going to work for our consumers!  We’ve already been able to improve the product based on your feedback, so keep it coming… As we’ve mentioned before, this cloud work is nontrivial stuff, and we’re really excited that we got such a great response – with the media and with our users.

9 Responses to “BlackBerry Love”

  1. 1 Kevin March 22, 2010 at 5:25 pm

    Great reviews. I use Xobni for Outlook and it makes my life so much easier! We are a small startup and would like to know if there is any promotion for the Xobni One for Blackberry? (i.e. like in February spreading the word etc…)

    All the best!

    • 2 Terra March 23, 2010 at 9:09 am

      Thanks, Kevin. Glad Xobni is helping. We won’t likely do any kind of contest similar to the February “spreading the word” one with Xobni One, as it’s a monthly charge. That said, we may do some other kind of fun contest around our other products in the future, so be sure to follow us on Twitter and Facebook.

  2. 3 Simon Stark March 23, 2010 at 4:21 am

    TechCrunch is linked to ZDnet. Just thought you should know…

  3. 4 Ann Marie Dennis March 23, 2010 at 10:26 am

    Why no Ipone App? There’s a lot of us out here who would love xobni for our iphones!

  4. 5 Josh Jacobson March 23, 2010 at 10:32 am

    Hi Simon, thank you! I fixed that link.

  5. 6 Ben Stephens March 28, 2010 at 6:56 am

    Longing for an iphone version…

  6. 7 Kelly Callaghan April 9, 2010 at 10:39 am

    Love this app. After using Xobni, I purchased Contacts Cleaner – an App on Blackberry Appworld. It helped remove the duplicates that were on my Blackberry Address Book. Life just keeps getting better with these Apps! Keep ’em coming!

  7. 8 Neil McKnight May 4, 2010 at 10:53 am

    Thanks for the Contacts Cleaner tip, Kelly. I would have never found this on my own. I bought it this morning and I’m digging the looks of my address book now! = )

  8. 9 Ronen Halevy July 12, 2010 at 10:24 am

    Its an awesome app! I really think that it adds features that RIM should have built in directly into the OS. I am curious if RIM will let Xobni tie into the universal search coming in OS 6.

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About Xobni

Xobni’s contact management products offer lightning fast email search and organization of your inbox, as well as an innovative and comprehensive address book for the mobile device.


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