Archive for August, 2010

Xobni Mobile for BlackBerry now available in App World

by Michael Albers

Today, we are pleased to announce that Xobni Mobile is now available in BlackBerry App World! You can find our application for download directly from the BlackBerry App World application. Having Xobni in App World 2.0, our users now get the benefit of really easy carrier billing in addition to Credit Card or Paypal.

When we launched our first mobile product in March of this year, we set out to make it the best address book you’ll ever use (PC or Mobile). Too often we were finding ourselves in the situation where we needed to call or email someone quickly, but didn’t have their contact information available to us on our mobile phones.  So, with Xobni Mobile, we aimed for effortless address book management, contacts ranked by importance, lightning fast search and automatically created profiles with information from LinkedIn or Facebook.

The response so far has been fantastic.  Users have told us they love it – and the press seems to as well.  See what the folks at CNET, Berryfication, and PC Magazine have to say about Xobni Mobile for BlackBerry.  And of course, we loved the fact that the folks at CrackBerry have and love Xobni on their phones every day.

Having all your Xobni Contacts from Outlook with you via Xobni One, wherever you go, at any time, is essential to many of our users. That, combined with fast search, complete profiles and contact information directly accessible from your BlackBerry compose screen, we believe makes this a great app for any mobile user.

You can visit our page in AppWorld, and if you love it once you’ve used it, we’d love for you to post a review!  To learn more about Xobni for BlackBerry, go to:

Thanks for using Xobni, and thanks to our existing Xobni users, alpha-testers and our supportive blogging community to ensure we deliver a great application to BlackBerry users!

The Xobni Mobile Team

CrackBerry Awards at Xobni Offices During DevCon

If you’re going to be at the BlackBerry Developer Conference in San Francisco, we’d love for you to swing by our offices the evening of September 29 for the 2010 CrackBerry Awards.

Our friends at BlackBerry Partners Fund have partnered with us to host these awards (more info on awards here).  In addition to the ceremony, we’ll provide some great spins, drinks and merriment for all.  Space is limited, so you might want to sign up soon.  We’ll have a standby list, which we’ll definitely be diving into, so don’t give up hope if it’s full.

To register, go here.

Xobni Gets PC Magazine Top Honor: Editor’s Choice

We love when people review Xobni, and love it even more when we get great marks.  🙂

Not only did we get 4 out of 5 “stars” review from PC Magazine, but Dan Costa (one of the kings of reviewers in our world, @dancosta) calls Xobni is “a must-have Outlook plug-in.” Certainly we think we are a must-have, but it’s nice to hear others think so, too!

Because we love this feedback so much, we’ve created a “testimonials” page with user and media/blogger quotes, as well as recent tweets about Xobni.  So, if you’re a happy Xobni user and want to spread the good word to your colleagues/friends, this might be a good page to share with them (that is if your recommendation isn’t quite enough to get them to download).  😉

Xobni 1.9.4: Not a single new feature. (Just tons of improvements)

by Josh Jacobson

Xobni understands that first and foremost, your email experience must be fast, reliable, and stable.  Since the release of Xobni for Outlook 1.9.3, we have been focusing on improving Xobni’s core components and working with customers to make many of the highest priority bug fixes.

Xobni for Outlook 1.9.4 (build 11981) is now available and includes a number of improvements in stability and performance, as well as bug fixes, including:


  • Many Xobni users would go off to lunch and then come back and feel that Outlook/Xobni was slow.  Xobni was running a number of background indexes and now pauses them as soon as you return so there is no slowdown when you’re working.
  • The “precompute all profiles” stage of indexing will take less time.


  • Your custom Outlook signatures are now shown when generating “Schedule Time With,” fun facts, and invitation emails.
  • A number of crashes were diagnosed and fixed (thanks to those who are in the Product Improvement Program)

Phone Numbers

  • Improved the automatic phone number extraction to recognize more international numbers

Conversations and Attachments

  • Conversations are now grouped more reliably instead of occasionally being split into multiple conversations.
  • Attachment indexing is now more thorough; some instances of missed attachments were fixed.


  • Many improvements to the display & reliability of the Xobni AutoSuggest window
  • Restart of Outlook 2010 is no longer required to disable Xobni AutoSuggest


  • Names with foreign characters can now be searched for in mixed case

Thanks to everyone on our community forums, our alpha users, and those who filed support cases with “Inspector X” files to help us track down issues and make the email experience more productive for everyone.  Now download Xobni and get back to work 🙂

Note: After you download, you will be prompted to close Outlook and the new Xobni version will be installed. All of your data (Xobni profile merges, contact information entries) will be maintained, no matter what version you are using currently.
If you have already purchased Xobni Plus, this download will simply update your software. You will not need to sign in again and no extra fee is required.

Thanks for using Xobni!

Download the Latest Xobni Now

General info: After you download, you will be prompted to close Outlook and the new Xobni version will be installed. All of your data (merges, contact information entries) will be maintained, no matter what version you are using currently.
If you have already purchased Xobni Plus, this download will simply update your software. You will not need to sign in again and no extra fee is required.

Thanks for using Xobni!

Download the Latest Xobni Now

Xobni Mobile for BlackBerry Update

by See Yew Mo

Some would say it’s not a good idea to have media/bloggers on your beta list, but thanks to a pretty solid beta product and the fab BlackBerry blogging community, it ended up working out pretty well for us.  (Note:  We didn’t realize bloggers were on our beta list until the coverage came out.  Thanks to BerryReview, BlackBerryCool, CrackBerry, PocketBerry and RIMarkable for taking part and sharing Xobni love with your readers).

We started working on the latest release of Xobni Mobile for BlackBerry with one goal in mind – to make a product that people love even better. And thanks to all of our valued beta testers, we think we’ve done just that.  Primary focus was on performance and adding the top requested features by users.  Improved version includes

  • Search speed improvements
  • Performance improvements for BlackBerry local data integration (Thanks Frederic!)
  • Performance improvements for scrolling in the search results
  • Better integration with Blackberry Address book
  • Trials and gift code activation
  • Phone number source and email snippet from Xobni One/Outlook
  • Xobni one status dialog and purchase flow
  • LinkedIn Sign-in integration for additional data access (in Options)
  • Icon fix for Storm (Thanks @Gordietm and @rezn)
  • Contact update improvements
  • Better image integration with LinkedIn and Facebook (Thanks, Saleh!)
  • Fixes for recent message, phone and SMS data scanning

New users who want to give it a spin can go to for a free 14-day trial.  Existing users interested in upgrading, can either go to that link, or press “download” link on the About Xobni page in the app.

Thanks to the team, our beta testers who rock, and all of you who support Xobni!

See Yew, Xobni Mobile Engineer

A Mural in the Making

When we took over the Twitter offices nine months ago, we wanted to leave a little Twitter legacy while also making it a place of our own.  The embossed birds on the conference room doors is all that’s left of Twitter’s life here (other than the great karma that still surrounds), and our takeover is now in full effect.  We figured the best way to make this office truly ours and to show what we strive to achieve as a company, was to put an enormous email management machine in the lobby.  Ok, maybe not an actual machine… but a mural of one.

It started as a discussion with Jim Winters, an accomplished artist in the Bay Area.  We told him a few things:

1) We were looking for a Seuss-ian feel to bring the sense of wonderment to our office (growing up in the 60’s/70’s/80’s leaves us all with a soft spot for Dr. Seuss).

2) We wanted to have a little fun with some popular Internet clichés and sensations over the years – i.e. “series of tubes” (Thank you former Senator Ted Stevens, formerly head of committee to regulate the Internet).

3) We also wanted to integrate the industrial office elements (exposed pipes, pilars, etc.) into the mural itself.

To put the finishing touch on the mural, we created a video to play on the flat panel… This turned our creative piece of art into a moving, working productivity machine.  See the connection to Xobni?

And that’s not all!  We had more walls to play with and thought it could be creative to theme all of our conference rooms with popular, but cliched form of email spam.  We carried over the Dr. Seuss theme, with each room focusing on the three top internet scams that have plagued the “intertubes.”  These pieces are appropriately titled “Cheap Meds,” “Mail Order Brides,” and “Money Laundering.”  The beauty of these pieces is that we’re creating videos to go on each monitor that also brings these pieces to life and ultimately the scam is captured by the email machine.

The Mural

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About Xobni

Xobni’s contact management products offer lightning fast email search and organization of your inbox, as well as an innovative and comprehensive address book for the mobile device.


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