by Jeff Bonforte
Today Xobni provides personal productivity solutions to over 6M people around the world. With the release of Xobni 2.0, we continue to deliver our vision of being the ultimate in personal relationship management. I’d like to elaborate on the previous post by Michael that introduced some of what is to come from Xobni. To help illustrate the power of a connected Xobni, I thought I’d provide a little context. So, let’s take a look back…
May: Xobni for Outlook v1 – Public Beta on May 5, 2008
July: Xobni Plus launched
Jan: Xobni for Enterprise
Mar: Xobni for BlackBerry
Mar: Xobni One
Jun: Xobni for Outlook 2010 (32-bit and 64-bit)
2011 (just the first half!)
Jan: Xobni for BlackBerry 2.0
Mar: Xobni for Outlook 2.0
Mar: Xobni Cloud
Mar: Xobni Pro
Q2: Unannounced Product for business users
Q2: Xobni for Gmail
Q2: Xobni for iPhone
Q2: Xobni for Android
In fact, in 2011 we will ship more new products than in the last three years, combined. Here’s why: the Xobni Cloud. We’ll go into our new cloud platform a bit more below, but first, let me tell you about the new Xobni 2.0 and Xobni Pro. Together, they allow you to seamlessly manage thousands of relationships and allow us to provide you with powerful tools for your inbox and smartphone.
Xobni 2.0 for Outlook and BlackBerry (both free)
Xobni for Outlook v2.0 includes hundreds of updates, improvements and new features from our v1 product. It sports a fancy new grey skin, which makes Xobni look a bit more at home in Outlook. It includeslight-weight access to our new Spam Rescue feature, which looks through the junk folder for any emails that may have been incorrectly quarantined by Outlook. It also includes a number of key speed and stability enhancements. Xobni for Outlook v2.0 is available now for free. You can learn more and download it here.
Xobni for BlackBerry v2.0 is the free version of our award-winning automatic address book and lightning fast search app for your BlackBerry.
We have wiped out all the complexity of upgrading to our premium products with one unified premium level – Xobni Pro. With one low monthly or annual fee, you have personal access to as many of our Pro products as you need – the list of platforms Xobni supports will grow rapidly this year. As a Xobni Pro subscriber, you can run the Pro version of our Outlook product on multiple machines at no additional charge. Same is true for our BlackBerry app. In fact, as new versions of Xobni come out for other smartphones and inboxes, you get all the Pro versions at no additional cost.
Xobni Pro for Outlook is the premium version of our Outlook product, and it is perfect for both email power users and for those for whom managing relationships is their business. It includes a number of great upgrades to the free version, including the ability to export a Xobni Contact to your Outlook address book. It also offers unlimited access to our new Spam Rescue feature, which looks each day for incorrectly junked emails and automatically rescues them. Xobni Pro includes our Xobni Rank-powered AutoSuggest feature (favorite feature by users), access to shared events with a contact, and allows search in unlimited PSTs. And our Pro product sports a beautiful new blue skin, so it looks like Outlook’s better-looking cousin.
Xobni Pro for BlackBerry is the premium version of the BlackBerry product: it includes advanced search, customization, unlimited access to our magic autosuggest in your email compose window, and the ability to export Xobni contacts to the BlackBerry address book.
Xobni Cloud – The new brains in the relationship
The key to Xobni Pro and the many new products and platforms you will see from us in 2011 is Xobni Cloud (replacing Xobni One). It is the most fundamental step forward for the company since it started five years ago. The Xobni Cloud is our new highly secure, scalable and smart platform, and it delivers three key elements to our products: Smarter. Faster. Connected.
The Xobni Cloud is easily the smartest product we’ve ever released, and because it is in the cloud, it gets smarter daily. It has new intelligent algorithms on merging contacts, which is really important as you link Xobni to multiple inboxes and platforms.
The Xobni Cloud reduces the work done by many features and products, making them faster, more reliable and less resource intensive. It also allows our product team to deliver new products and features to you faster than ever and enables us to launch products in places we couldn’t go before, like Gmail, iPhone, Android and more. Accessing the power of Xobni in more places has been the single biggest request from customers over the past eighteen months.
Xobni Cloud connects you to your relationships. Your life and your relationships aren’t siloed into one email account or one device. With Xobni Cloud and Xobni Pro, the people you interact with can span multiple inboxes, devices, jobs and even years. It is incredibly powerful, and it only gets more powerful over time.
I’ve answered some of the frequent questions I receive from our current customers below. If you have more, we have a few FAQs online. And, of course, you are welcome to visit our community support or contact our fast, friendly and helpful support team.
Some Frequently Asked Questions
If I am happy with Xobni Plus now, can I just stay put?
Yes. We will continue to provide support for our Plus and Free users on v1.x releases of Xobni. Your Plus license offers “perpetual” access to those features on our v1.x releases.
Why the move to subscription vs. version licensing?
There are four reasons why we moved from a perpetual license model to a subscription model: release new features and platforms faster, simplify our premium offerings, make the system smarter, and allow it all to work together. In the old model, we had to hold back big improvements and features for the next big release, so we could deliver the value that warranted a new version license fee. Moving forward, we want to release great new features when they’re ready, and we want to make sure all our customers are using the latest and greatest from Xobni. With version licensing, many users stay behind causing significant development and support difficulty. As evidence of the long term complexity of this, consider Microsoft Office. There are four major versions in use today: pre-2003, 2003, 2007 and 2010. So each version has to get updates and QA against each other. Backwards compatibility becomes very complex, etc. About 50% of all Office users are still on Office 2003 or earlier!
We knew that 2011 was our year to expand Xobni to more platforms – and the new model sets us up to manage this much more elegantly. Plain and simple: for $4.99/mo (when you buy annual subscription), you get the Pro versions of all of our products. Today this includes premium versions of Outlook and BlackBerry, and soon much, much more. Considering over 80% of our customers have a smartphone and over 90% have at least two email accounts, this is a simpler path for users and helps us to deliver more value, quicker.
Is the new Xobni Cloud secure?
We have very demanding customers, including many government agencies like NASA and the US Army…not to mention over 90% of the Fortune 500. We have a lot of scrutiny on our security and system integrity. We take your privacy seriously. If you’d prefer, you can go Pro and opt out of us storing any data of yours in the cloud (though that kills the working across products and backup benefit). You can learn more here.
To view more FAQs, click here.